Why Google is playing games with Chrome’s future–literally

SAN FRANCISCO–You think porn drives technology? Think again. Games are what’s driving online innovation–just ask Google, which is embracing them as fast as it can.

At the Game Developers Conference (GDC) held in San Francisco’s Moscone Center today, Google showed off advances in its Native Client (NaCl) and Pepper technology for Chrome that it hopes will drive more interest from developers and gamers alike in browser-based gaming. Google is also integrating NaCl games with Google+ to give the nascent social network something to play with.

The company unveiled a handful of NaCl-powered games last December, and now it’s ready to kick off several more big names to showcase Chrome’s latest improvements. Colt McAnlis, Developer Advocate for Native Client at Google, said basically that it’s game on for Chrome. “We saw with Zynga that there was this gaming boom, but it competed with the mobile bubble. We want to see a modern gaming gold rush in the browser,” he said in an interview between his presentations at GDC.

Zombie Track Meet from FuzzyCube promises to be a madcap undead footrace.


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