Executives stress they want new product to be more than a bundle
One thing that Microsoft executives are quick to emphasize with Microsoft 365 — which includes Windows 10 updates, Office 365, and a variety of security and analytics tools — is that they want it to be much more than just a bundle of all those parts in one package.
“We’ve always had a way to license our products together,” said Bernardo Caldas, general manager of Windows Commercial Marketing. “What’s different is the level of integration. It’s a level of integration we’ve never had before.”